Best Way to Buy Wine: 5 Practical Tips
If you are on this page, I assume you are a wine passionate. Maybe you’d like to understand a bit more about the oenological world, probably you are curious about the immeasurable infinity of natural wine variety or maybe you simply like to reward yourself with a nice bottle from time to time.
Whatever the case, we are here to provide you with some helpful tips to buying wine in a shop, supermarket or even online to make sure you spend your money well.
5 RULES TO REMEMBER WHEN YOU BUY WINE
1. There are no fixed rules in the world of wine.
Wine is, above all, pleasure. You can read as many articles and books as you like and follow advice from experts and sommeliers, and this will certainly improve your knowledge on the subject but, in the end, you need to drink what you like. Taste. And choose freely what you like and what you don’t.
2. Choose carefully where to buy your wines.
Supermarkets have a wide choice but often there is no staff there to help you in your choice. In dedicated wine shops you will find smaller wineries but probably a more limited selection. Besides, wine can be affected by how it is treated: heat or too much light, for example, can damage it. Don’t buy it in places where it’s not properly treated!
3. Don’t be fooled by marketing, labels and packaging.
You must drink the content of the bottle, not the label! Beyond the actual money spent to create it, a good label does not always mean good wine. Nonetheless, the label is a powerful tool that can give you plenty of info on how the wine is produced and its legal classification that can often be a quality indicator.
4. Big names or small producers?
There are many big wineries that produce millions of bottles focusing too much on quantity and others that have earned their popularity on the quality of their products. There are niche producers who work passionately to enhance their territory and keep alive family traditions and some that make wine as a way of living without much interest.
I personally always prefer to go for small wineries, because I think there is an infinite world to discover. But I also know that at the beginning it can be difficult if you do not know the name of the producer.
Read and taste as much as you can.
5. Is price a quality indicator?
Yes and no. Going up with prices and choosing a bottle with a fancy name or a renowned vintage can be easy; it’s more difficult to choose a bottle at the right price. I have drunk expensive wines that disappointed me and wines at an honest price that surprised me for their integrity. I suggest you to avoid the lowest extremes and try to get informed when you are opting on high prices.
In Wine Picker, we recommend to use the budget filter to find a good and fairly priced wines for your meal. You can download the wine app for free for Android and iOS and enjoy having your own pocket sommelier!
And as a personal last suggestion….be open minded and taste as much as you can: there is no better way to learn about wine than tasting it.