How to increase restaurant revenues
How to increase restaurant revenue
There is a major issue across the restaurants; most openings are driven by passion for food, which is amazing and definitely needed. But, often some critical parts are left aside hoping that the business will work based on amazing food. But with about 2/3 of the restaurants failing within the first three years of operation tend to prove that point is wrong. One of the significant issues is that more than 60% of the restaurants do not have a sommelier or a wine expert on their team. This means trouble ahead as it is known across the industry that to be profitable a table service restaurant needs to make more than 30% of revenues from alcoholic beverages. The most successful restaurants make most of their profit from selling wine.
There are also some key advantages in selling wine over some other marketing tactics; it is not a perishable product, requires no transformation and little specific storage if consumed quickly. So yes, selling wine is one of the best answers to the question how to increase restaurant revenues. But wine expertise might seem unaffordable, particularly when a restaurant is not profitable. This is when Wine Picker and other electronic solutions come to help. They provide an amazing and affordable way to market wine better to patrons. An affordable and simple digital solution may be a fantastic way for the restaurant to test how much profitability could be increased and maybe lead to hiring a full-time sommelier to support the establishment.
So the conclusion is to sell wine, sell good wine and sell it smart!